ESA Officially Details E3 Changes >

	2006/07/31 15:01:51: Posted by DM
	Well the changes for the 2007 E3 show and beyond have been officially announced. As it has been rumored, the show will no longer consist of a huge spectacular trade floor show. The event will mainly focus on small meetings and news events, which will all still take place in LA. More details to come as the year wears on, but the days of the grandure and spectacle of E3 are gone. Our heart goes out to all of you who will never get to experience it firsthand. Click read more for the full press info. PRESS RELEASE Washington, DC (July 31, 2006) – To better address the needs of today’s global computer and video game industry, the 2007 Electronic Entertainment Expo (E3Expo) is evolving into a more intimate event focused on targeted, personalized meetings and activities, the Entertainment Software Association (ESA) announced today. “The world of interactive entertainment has changed since E3Expo was created 12 years ago. At that time we were focused on establishing the industry and securing orders for the holiday season,” said Douglas Lowenstein, President of the ESA, the trade association representing U.S. computer and video game publishers and the owner of E3Expo. “Over the years, it has become clear that we need a more intimate program, including higher quality, more personal dialogue with the worldwide media, developers, retailers and other key industry audiences.” The new E3Expo will take shape over the next several months. As currently envisioned, it will still take place in Los Angeles, described by ESA as a “great and supportive partner helping to build E3.” It will focus on press events and small meetings with media, retail, development, and other key sectors. While there will be opportunities for game demonstrations, E3Expo 2007 will not feature the large trade show environment of previous years. “E3Expo remains an important event for the industry and we want to keep that sense of excitement and interest, ensuring that the human and financial resources crucial to its success can be deployed productively to create an exciting new format to meet the needs of the industry. The new event ensures that there will be an effective and more efficient way for companies to get information to media, consumers, and others,” said Lowenstein. Additionally, the evolution of the video game industry into a vibrant and expanding global market has led to the creation of major events in different regions, such as the Games Convention in Leipzig, the Tokyo Game Show, and company-specific events held by Sony, Nintendo, Microsoft, and others around the world. As a result, Lowenstein said, “It is no longer necessary or efficient to have a single industry ‘mega-show’. By refocusing on a highly-targeted event, we think we can do a better job serving our members and the industry as a whole, and our members are energized about creating this new E3.” Additional details about the new E3Expo event will be forthcoming in the next few months.
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I never went to E3 and I really dont care for going because the industry and Videogames in general have been crappying the last few years.

Gaming in its peak to me was back when Dreamcast came out, after that its all be downhill. Sega was the best console maker and died, that killed my spirit towards gaming.

Wii is the only thing I am looking forward too now.

they will still have the girls with big tits though, RIght? RIGHT?

E3 is too important to just drop. Now that gaming hardware and programs are reaching their pinnacle, I forsee a new kind of expo emerging. Afterall, the face of gamers alike is changing to include a broader age group. I see publishers and console makers joining to form a gamers exclusive expo and possibly making it more public to recruit more investors. Either this will take a long time to develop or it may never happen. Either way, it doesn't hurt to dream.

NNNooooooooooooo! I have been part of E3 for the last 5 years, and although the hardest working week every year, it's also one of the most rewarding. Rarely, for the media, do you get everybody who's anybody in the games business in the one place at the one time. For interview opportunities it's a must. A sad day indeed.

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